Dubai currently has so many businesses striving for a competitive advantage. Hence, it is no surprise that marketing is so much in business here in Dubai. And with the world shifting to digitalization, digital marketing takes up most of the share in the business market. This is because of the minimal barriers to entry for digital marketing agencies in Dubai.
Moreover, securing a digital marketing license in Dubai is also not much of a hectic task. All you need to do is gain knowledge of marketing know-how and fulfill the legal formalities for a license.
Dubai’s economy is booming with the contribution of multiple industries. Besides, the new reforms in the business laws have also made business establishment a lot easier for budding entrepreneurs. Thus, it is a good time as well as a productive thought to get started with a digital marketing company in Dubai.
Benefits of Starting a Digital Marketing Agency in Dubai
When starting a digital marketing agency in Dubai, it comes with lots of advantages, such as –
- Opportunities for growth and development
- Growing demand for marketing
- Attractive tax regime
- Minimal barriers to entry
- Access to large markets for global trade
- Freedom to set up business in any jurisdiction
- No requirement for local sponsorship
- Full ownership of the business
- No tax on corporate and personal income
- The easy business incorporation process
- Zero currency restrictions
- Profit and capital repatriation freedom
- Risk-free business framework
- Booming economy
- Higher revenues with lower setup costs
- Sustainable business formations
- Supportive government laws
Steps to Start a Digital Marketing Agency in Dubai
Business owners and investors can follow the below steps to start a digital marketing agency in Dubai –
1. Analyze Dubai’s market
While planning to start a digital marketing agency in Dubai, make sure you have a complete grasp of the whole system of how digital marketing works. Therefore, it’s always better to deep-dive into the core concepts of digital marketing and learn as much as you can before proceeding with the company setup process.
Analyze the audience demographics, top-tier competition of the business, budding startups in your sector, and other imperative areas. This way, you will be able to decide the business activities you wish to carry out in your agency and also make educated decisions regarding budgeting, monetization, and business expansion.
2. Research on potential competitors
Every business has its competition and it’s always wise to keep a check on your competitors. The company should know how and where it ranks itself against its competitors.
Keep tabs on their monetization strategies. Learn their methodologies such as donation, commission, coaching, Lead generation, affiliate sales, advertising, etc., and the reason for their success. And once you analyze all of this, you will be able to focus more on your business competencies and surpass your business rivals.
3. Choose your firm’s legal structure
Before setting up a digital marketing agency in Dubai, finalize your legal structure and also the jurisdiction you want for your company. Whether you want it to be a mainland company or a free zone establishment? A sole proprietorship of a partnership firm?
The choice might be a critical one, but you need to make a wise decision with all considerations. Therefore, it is advisable to seek assistance from the professional consultants of UAE Expansion who can guide you through various legal structures in Dubai and make the decision-making process easy.
4. Choose a trade name
A trading name is the official name of your company. Therefore, it has to be unique, and indicative of your business activities as well. So, the best suggestion would be to list down a few selected names and send them to the concerned department for evaluation.
While selecting names for your agency, you must ensure to follow all the naming convention guidelines set by the UAE government. This may include refraining from using certain derogatory terms such as words that insult someone’s beliefs, religion, and sentiments. Besides, if you wish to keep it after your name, make sure to use your full name in your agency’s official name.
5. Apply for the Digital Marketing License
Once you receive approval for your trade name registration, you can further apply for your digital marketing license in Dubai. Submit the mandatory documents along with the initial approval certificate and the payment receipt of the trade name reservation.
Most importantly, you need to list down the activities you wish to carry out while applying for your license. Otherwise, it will be illegal to conduct business activities that are not listed in our digital marketing license. Furthermore, you must renew your license accordingly as and when required in order to maintain its validity.
6. Build a portfolio and boost your social media presence
Usually, when you just start your business, it’s difficult to get work at the initial phase. Therefore, you must focus on building a portfolio for your business and get good reviews from your clients. This might take a lot of work to get your name in the market, but pleasant reviews from clients help a lot in the process.
You can start by taking small-budget projects initially to build an impressive portfolio that speaks for your professionalism and skills. It may include client testimonials, Headlines or snippets, In-depth case studies, and finished jobs with client feedback.
Another suggested way is to create a meaningful social media presence. This will help in generating more leads, drive more traffic, as well as improve your agency’s credibility in the marketplace.
7. Apply for visas
Once you receive your digital marketing license in Dubai and complete the above steps, you can proceed further with the visa applications. The number of visas you can apply for depends on your investment plan as well as your office size. Furthermore, you can apply for a residential visa for yourself as well as your family members and domestic workers.
8. Open a bank account
Opening a corporate bank is another crucial step in a digital marketing agency setup process. This helps you in keeping track of your business’s financial dealings. However, you must ensure that you are partnering with a reliable bank that offers not just top-notch banking facilities but also long-term business benefits as well.
Documents required for Digital Marketing License in Dubai
- Proof of ID and address for directors and shareholders.
- Passport copies of your shareholders and directors.
- Copy of trade name reservation.
- Memorandum of Association (MOA)
- Articles of Association (AOA)
Digital marketing Services in Dubai
With a digital marketing license in Dubai, you can successfully operate your digital marketing firm and cater to clients from all over the world. The services provided by digital marketing agencies in Dubai may include the following –
- Social media marketing
- Search Engine Optimization (SEO)
- Web development
- Strategy building
- Email outreach
- Running PPC(Pay-per-click) campaigns
- Generating links
- Search Engine Marketing (SEM)
- Generation and optimization of content
Get Your Digital Marketing License in Dubai
The lucrative business environment of Dubai provides you to start a digital marketing agency in Dubai. Even the process for the same is pretty straightforward if you follow the correct procedure. However, with so many other things to take care of, this might be quite a burden for you. Therefore, we recommend you collaborate with the business experts of UAE Expansion.
They will provide end-to-end business assistance in establishing your company as well as securing a digital marketing license in Dubai without any legal hassle.